A creative contest for Coca-cola Australia to bring Coca-Cola and McDonald’s together to surprise young people who have been drinking frozen sparkling beverages for a long time with a new product and packaging idea.
Target:
Young people, aged 18 to 35 years old:
Who loves FSB as a treat that’s between a beverage and a desert. They usually purchase them at fast food restaurants like McDonald’s. Because FSB take time to drink, they are a great mid-afternoon snack when they’re socializing and catching up with friends or for a break with colleagues.
Idea:
Introducing Coca-cola Sprinkle in 3 different flavours, Cherries, Mixed Berries and Mint with Limon. "Coca-Cola Sprinkle" packed in a unique pack, a cup enveloped in a bloated plastic jacket. The plastic jacket contains a flavoured air from the beverage.
If you want to double up freshness, just press the cup the flavoured air will be sprayed to spread the smell.
"Coca-cola Sprinkle" is a double reviver by drinking and smelling the frozen sparkling beverage.
The bloated plastic jacket will also keep the drink cold for longer time.
The idea has been shortlisted in Coca-Cola® Freeze Comm Contest.
The cup enveloped in a bloated plastic jacket.
Press the cup, double up freshness by the taste and the smell.
Key visual for ads and posters.
Key visual for ads and posters.
Guerilla: A big mock-up of the cup has a sensor to Spray the fragrance of the flavor when anyone goes near.
Guerilla: A big mock-up of the cup has a sensor to Spray the fragrance of the flavor when anyone goes near.
